The short information of cell phone is acted as " Medicine is held " Citizens do not readily believe

The short information of cell phone is acted as " Medicine is held " Citizens do not readily believe
The short information of cell phone is acted as " Medicine is held " Citizens do not readily believe
The reporter lets to ooze the news of evening paper and continue and throw in and propagate the single page in resident's mailbox, borrow " recruit " , " celebration " , " change of address " After releasing the medical advertisement of illegality in a disguised form in name, Minhang district Health Inspection Institute found the latest new form in a disguised form of medical advertisement recently: Namely do medical treatment to promote big through the short information of cell phone. Defend and supervise the department to remind citizens, when the mobile phone receive this kind of message, make sure not to believe easily, so as not to be deceived. Recently, receive such a message in a citizen mobile phone in Minhang district: "The roast porcelain tooth of so-and-so hospital is upgraded big, ' grow permanent teeth with the tooth ' have good gifts ". All of sanitary control of Minhang district imprison the personage to say, throw in the medical advertisement by short information of cell phone, the luring language, has totally violated the country to allow the content which is released medical advertisement to require so. In addition its" medical advertisement check, prove " the authentication code is not known where to begin ". If not a health supervisor with professional knowledge, only according to ordinary consumers' eyes, can not judge at all this short information of cell phone is an illegal medical advertisement. Some will be fooled, will go forward to try if some just wants to be the roast citizens with porcelain tooth, this is the largest swindling place. At present, " advertising management of medical treatment " proposes some formaility requirements for the medical advertisement, for example: It is forbidden to release and guarantee to cure or imply and guarantee to cure, the result of making a diagnosis of propagating the cure rate and efficient etc., utilizing patient or authoritative mechanism, name image of personnel, doctor of other medical science to propagate etc.. But some medical organizations rely on the hospital " Recruit " , " celebration " , " change of address " Wait for the name, release the medical advertisement of illegality in a disguised form and even introduce hospital department,etc. without restraint, introduce the medical organization or medical care in form in a disguised form, evade the strict requirement for medical advertisement. Minhang defends and supervises the department to remind citizens, have already unified the medical advertisement and released form and content by " advertising management of medical treatment ", legal medical advertisement should all examine and approve the content with it unanimously, it is the illegal medical care advertisement on the contrary. As to presenting the medical advertisement of the short information of cell phone for the first time, citizens make sure not the blind letter is deceived, it still needs to get to the large regular hospital to seek medical advice.


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