The supermarket of instant noodles promotes and plays " Reduce weight " Citizens query to raise price in a disguised form

The supermarket of instant noodles promotes and plays " Reduce weight " Citizens query to raise price in a disguised form
The supermarket of instant noodles promotes and plays " Reduce weight " Citizens query to raise price in a disguised form
The producer claims to adopt because the cost rises to accuse of raising price in a disguised form " The expedient measure " Yesterday, the staff reporter visited the market of Guangzhou, found the varied instant noodles were still promoted this month, but one product appear varied gram count really, range from 102 grams to 80 grams newly. As to this kind " Reduce weight " The products go on the market and is queried in order to raise price in a disguised form, manufacturers are called raw materials " expedient measure " that rises in price and just takes . Mainly a plurality of brand instant noodles taking powder of wheat, palm oil as raw materials were coming outside the province a few days ago " Reduce weight quietly " News that do not reduce the price, products difficulty of 100 grams look for. As to " reduce weight " The products go on the market and is queried in order to raise price in a disguised form, manufacturers are called raw materials " expedient measure " that rises in price and just takes . The supermarket of varied products is promoting for yesterday, the reporter found in many supermarkets in the city of Guangzhou, the instant noodles are being still promoted, allowance range promotes time to about the 21st of this month in 3%~20%. What merits attention is, the cake weight of surface of unifying brand has several kinds of weight specifications, let consumers here " Do accounts " Dazzled hour. In hillock Baijia Supermarket of the main road of the treasure, its varied product of full many brands of Chef Kang, good fortune has special price, a cake is all 85 grams. For example, braise the beef noodle in soy sauce (5 packaging, same below) Dropped from 8.9 yuan to 8.4 yuan, colored flag joins and stews the dark chicken's flavor to drop from 9.9 yuan to 8.6 yuan, it was yam's stewed chicken taste that made concessions most, have dropped from 10.3 yuan to 8.6 yuan. The price orients full and much lower good fortune, its spareribs with brown sauce and special price of braising the beef noodle in soy sauce are 4.6 yuan, and the original price is 5.5 yuan. The reporter visits the supermarket of great city again, find Chef Kang braises the beef noodle in soy sauce and cooks the special price too, drop from 10.2 yuan to 8.3 yuan. But a noteworthy one is, the cake has 80 grams only this product; And mark and call " Eat the bag big " Braise by beef noodle pieces of cake in soy sauce but yes overcome for 102 times. The salesman tells the staff reporter, if the distributor is sure to tell the supermarket the goods rise in price, but if change the weight and does not readjust the price, the distributor will not make noise. Chef Kang: The statement for this newspaper claimed the change of any product specification will be marked on the products external packing clearly yesterday to reduce weight and rise Chef Kang because of the raw materials price. As to some products " Reduce weight " ,It imputes to rise of the price of raw materials, the expedient measure that have to be taken, relatively limited to consumer's influence degree. Higher Chef Kang all the time of profit rate of instant noodles has been the biggest instant noodles manufacturer in the hinterland, AC Nielsen statistics show it accounts for 43.4% of inland market share the first half of this year, and unify immediately after it. It is reported, 2007 because the upward instant noodles of cost presented" raise the price collectively " . The reporter understands, the instant noodles gross profit rates of a plurality of producers " fall endlessly " from the beginning of this year . Chef Kang's instant noodles account for the group total turnover 40.75% in the first 6 months of this year, the gross profit rate drops by 3.78% to 27.71%, unify from 30.5% of the drop to 29.6% too. Since the beginning of the year, agricultural byproducts such as pieces of food and egg, milk milk, spring onions and ginger and garlic,etc. have had 20%~100% to rise. However, end in a dose of agriculture in the east and consult analyst Ma WenFeng and say: "The weight of the instant noodles has been actually displaying the downward trend all the time in recent years, has dropped to 85 grams from 105 grams, 95 grams all the way. But in the industry to generally acknowledge instant noodles the intersection of profit rate and high product one of under food processing. " Ma WenFeng says, 30%-40% of the gross profit lets instant noodles and ability of making money of the beverage be all the time quite high. (reporter Liu Jun, Lin XiaoLi)


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