The new thinking analyses and explains the tough difficult problem of market of health food

The new thinking analyses and explains the tough difficult problem of market of health food
The new thinking analyses and explains the tough difficult problem of market of health food
In the supermarket, in the store, purchase in the net, there is a figure of health food everywhere. The statistics show, the health food of the existing authentication code reaches 10277, more than 3000 only strengthened immunity function. The amount of food of health care, make people too plenty for the eye to take it all in. In the face of the negative awkwardness of the oil of underground drainage of reporting, not so good as the fish oil recently again and again, getting will understand the mistake of paying kinase special meal food of beans, and the products incident of glue of bee of gummy interpolation that exposed recently, the ones that exposed the consumer market of health food are unripe. In the first ten days of January, the Chinese Consumers' Association and Chinese health care association jointly released" the health food is consumed and guided " (hereafter referred to as and " guide ") . " guide " is directed against current situation and question of market of health food, call upon by " social construction " New thinking is and new for way,can't analyse and explain safeguarding of consumption right difficult problems old on health food. Coordinate and buy and sell two trades and organize the adviser of the State Council, China's health care association managing Vice President Qin XiaoMing to think, industry should develop the health in a healthy way. The health food of China has strict laws to define, refer to showing the food with particular health care function, namely is suitable for the particular crowd to use, regulate organism functions, not taking treating disease as purpose food. The health food has function food of the high-tech content as additive of meal or nutritional supplement, but some health food enterprises exist " The flicker " Consumers' situation, the concept is propagandized or expanded and propagated, has violated the market law and consumer's will wantonly, advocate enterprise's containing by oneself and ordered fair play, science consumes and guides, become task of top priority of sound development of health food trade. For this reason, the Chinese Consumers' Association unites China's health care association under the technical support of relevant trade experts, have put out the series of " guide ". Deputy Chairman of the Chinese Consumers' Association and concurrently general secretary Yang HongCan says, advocate enterprise's fulfilling community responsibility from benign development and angle of the food security of health care of sincerity managing, trade of enterprises in " guide ", provide science, safe, useful health food for consumer, and then complement and guide by scientific consumption. Liu JunHai, professor of the People's University of China and Deputy Chairman of the Chinese Consumers' Association thinks, there are quite a few by power which the government department exercised and will be transferred to the public organization more and more in the past, including consumer's organization, employer's organization. As two mass organizations of buyer and seller's, one is consumers' association, one is health care association, talk through social negotiation, the society then signs the way of the social cooperative partner's agreement to stabilize the relation, as to consumers it is a good news. Enterprises contain by oneself wanting " Three are outbidden " The health food is regarded as the new industry, besides needing standardizing with the law, the more important thing is enterprises contain by oneself. Qin XiaoMing thinks, the issue of " food safety law " has further confirmed the legal status of the health food, the Chinese health food entry system is more intact too. But there is health food sold illegally and false at present to propagate. Study chief of central market institute for economic research Ren XingZhou to think in development of the State Council, the health food has excavated the cultural rarities of several thousand years of ours, it is still useful to direct against the particular crowd. But a lot of people are disgusted with health product now, because the market lacks the norm. In the face of this kind of situation, on one hand, enterprises need containing by oneself voluntarily. Liu JunHai thinks, to accomplish it voluntarily, one should accomplish " three are outbidden " . First, outbid it legislating, second, try to be the first in the law enforcement of the government, third, try to be the first to complain to consumers. If health food enterprises can be in the auxiliary law of " food safety law ", including before more careful policies and regulations of health food is issued, until method that I pressurize issue, require than law level high community responsibility promise by some since, this enterprise will establish in an unassailable position; If outbid in the law enforcement of the government, consulting through the bilateral society, society's talking, social cooperative partner's agreement, including the society promises the agreement, can prevent passive passivism from being in accordance with the law; Try to be the first until appeal of consumer, safeguarding the rights of consumer most firm in attitude, most completely, most difficult compromise. If we can promise through community responsibility, the right care of consumers in advance, consumers' appeal will be reduced slowly. On the other hand, consumers need to do some essential " homework " too ," guided " had cooked clear classifying to the health product, which belonged to the keeping in good health type on earth, which belonged to the health-related one, which belonged to and lowered blood glucose etc., the spread of these contents, safeguard the rights to consumers and the trade company lowers costs, increases the benefit etc. and is all beneficial to. Strengthen the domain supervision of the advertisement while " guiding " consumption information of noticing when reminding consumers to buy the health product, keeping consumption evidence, the supervision question of health food advertisement has got the related departments to pay attention to more too. Because of driving the interests, take place at the time of the phenomenon illegal in advertisement in the health food appearing on the market at present. The advertisement of Chinese General Administration for Industry and Commerce supervises Shi XingZhang, vice section chief of management department, saying, not really examined and approved the situation of releasing health food advertisement without authorization on the market at present. Though some have been examined and approved, the advertisement that made has distorted and examined and approved the content seriously, or exaggerate the function, or present the image of the expert, patient in the advertising content, assure curative effect,etc. in the name of expert, patient. What is more, announce the advertisement in a disguised form in the form of news report; The medical term appears in the health food advertisement, make consumers think by mistake the health food has curative effect similar to medicines. Shi XingZhang says, the advertising supervision department has regarded advertisement field of health food as the supervision target of the focal point for many years, the supervision field of the focal point, is strengthening the attack to the advertisement field of illegal health food constantly through various measures. In addition, the reporter knows too, the related departments are considering issuing the examination method specially directed against health food advertisement. Staff reporter Liang Jie


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